Skechers

Santa Monica, CA

FRGʼs fresh and fun designs won us the chance to work with Skechers on numerous new display program initiatives. Collaborating closely with Skechersʼ creative team, we worked through countless design iterations, refined engineering through multiple prototype rounds, and ultimately shipped displays worldwide for distribution to retailers.

Skechers always pushes us to explore different materiality in order to achieve a unique look for each program. From the mix of vibrant color with metal that excluded performance for their golf line, to introducing a new modern look for their soccer cleats that highlighted the colors and technology of the line, to drawing on the legacy of the John Deere brand through inspiration from their iconic headquarters

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