Russell Stover

Our client was pitching for space for their candy in the booming upscale food market segment.

One retailer offered a prime location, but only if Russell Stover could come up with a display idea that would share that prime space with some of their wine...a perfect impulse gift combination.

FRG developed this elegant spinner which puts Stover front and center, with the ability to share space with the retailer’s choice of wine, or greeting cards.

Stover has gained hundreds of new, upscale locations thanks to this solution from FRG.

Helping our clients grow their business through innovation.