When Polaroid introduced the I-2, it needed a display that matched the precision and innovation of the product. FRG partnered with their team to bring that vision to life through high-end execution, focusing on engineering, refining, and producing the displays to exacting standards.

From custom material thicknesses to hand-laminated finishes, we ensured every detail was realized with precision. Clean lines, premium textures, and a polished finish allowed the I-2 to shine at retail.

The result is a display system that not only supports a major product launch but reflects Polaroid’s identity as a design-led brand. Thoughtful execution, built to perform in retail.