Brick and Mortar retail is NOT dying… it is changing!
The consumer is driving this change. The string of well-publicized store closings reflects a very real shift in consumer preferences and buying habits. Stores that failed to understand and respond to these changes have suffered. But among those retailers that do understand there is a frenzy of activity to respond to those
changes.
As retail transforms itself, how do Greeting Card publishers take advantage of this opportunity? Remember that your customer is NOT like today’s apparel shopper (57% online), or electronics shopper (40% online). Your customers buy less than 10% of their cards online, and they still want to touch, and feel, and get personal with your cards as they shop. That’s good news.
Customers Are Changing Where They Shop
But they are changing WHERE they shop. The continuing retail transformation creates a challenge for you to follow your consumer to their preferred outlets and be in a position to engage them there.
Consumers have rejected the status quo! That spells opportunity in change.
Challenge everything! Be willing to experiment and test new ideas at the point of sale. Work with your display provider to break new ground. Your customers are ready to respond!
Let’s brainstorm together. Set up a call or meeting with our team and let’s discuss your next fixture or display project.
