NAPA was in the process of creating an exciting new line of private label tools to offer their young professional and serious do-it-yourself customers. With Carlyle Tools, high performance is the status quo. This premium line of tools needed a merchandising solution that captures Carlyle’s serious brand attitude, and NAPA turned to FRG as their partner on this challenge.
The objective was to tell their unique brand story, emphasizing the quality, form and function that distinguishes the Carlyle brand. They wanted to engage the customer with decision making product knowledge at the point of sale.
Collaborating with the Carlyle product experts helped FRG develop a vision for this retail experience. The result was a dynamic 12’ department that delivered the magnetic impact worthy of the Carlyle brand, rolled out to over 600 stores, solving for every detail of implementation from factory to retail floor.