What good is a display? The answer to this is dependent upon what your customer wants….because today’s consumer GETS WHAT THEY WANT!
No longer is form and function the name of the display game. Customers are demanding that brands engage in a relative, personal, respectful way.
If a display creates a POSITIVE engagement with your customer, it is doing its job. That means a lot more than just holding the product for the customer to choose. They can get that online. If a display grabs the attention and interest of your customer, it is doing its job. If it invites your customer to relate to your brand, it is doing its job.
Customers like shopping more than ever. Sure, they have abandoned outdated forms of retail. But they are flocking to the stores they like. (They get what they want.)
Customers WANT to be engaged. They WANT to be heard. And they want it on their terms, in their language. Customers go to stores to MEET brands, and styles, and ideologies face to face.
Let’s brainstorm together. Set up a call or meeting with our team and let’s discuss your next fixture or display project.
